A collection of links to pieces I have written on other websites, several I really should have written here, but hey, we all live and learn yeah?
Content, user experience and product thinking:
Content as a Product – Based on my talk at SDinGov 2023
A look at the challenges, and importance of measuring the performance of content on websites.
What having cancer taught me about content and SEO
A very personal look at my experience navigating my diagnosis and the internet, with some recommendations.
Structured Content: An introduction
An overview and dive into the world of structuring content, how it works and what you can do with it. I love structured content!
5 UX myths to avoid
A little dive into the realm of UX myths.
Charity and not for profit sector thinking:
How to build donor loyalty
Ideas on how charities can improve loyalty from their donors.
Non-profit storytelling
Thoughts on how to use storytelling techniques for charities.
10 ways charities can diversify their income streams
A collection of ideas to reduce reliance on traditional income generation for charities.
How you can grow Gen Z to be a strong ally for your charity
I take a look at Gen Z supporter behaviour with my wonderful former colleague Michael Wilkinson.
Donor acquisition and retention: how to deliver more for less
Article I wrote in collaboration with my brilliant mentor Suzanne Begley.
Understanding the cost of living crisis on your audience
A look at different research methodologies and what can work well to ensure you understand your audience’s changing needs and behaviours.
